What started as a random leap into ecommerce in 2013 turned into something nobody (including Alex) saw coming.
Fresh out of college in 2014 with more ambition than answers, she started expanding her skills and stumbled into Virtual Assistant work in 2015 without really knowing what a VA even was. Bold move. Great instinct.
By 2016, Harrelson Media (now Honeycomb Media) was officially born. Alex was managing 20+ clients as a one-woman show, running on pure passion, caffeine, and a deep belief that creators deserved better marketing support than what was out there.
2018 brought the first attempt at building a full agency. It didn't work. She learned absolutely everything from it and came back swinging. By 2020, the second attempt was underway, and this time it actually worked. The hive started buzzing for real.
From Side Hustle to Hive:
How Honeycomb Was Born
From Side Hustle to Hive:
How Honeycomb Was Born
Then came 2023. After years of rapid growth, packed rosters, and constantly saying yes, we made the intentional decision to pump the brakes. We cut our client roster in half, restructured the team, and shifted to working on a fully exclusive basis. It wasn't easy. It was absolutely worth it. Less clients meant more focus, deeper partnerships, and better results across the board. Quality over quantity isn't just something we say around here, it's the decision we made in 2023 and will never look back from.
Today, Honeycomb Media is one of the leading digital marketing studios for content creators.
Exclusive by design, unstoppable by nature.